Giannopoulos Antonios

Department of Marketing and Communication
Office Address: 12, Derigny Str., 4th Floor
Phone: +30 210 - 8203 434
Dr. Antonios Giannopoulos holds a PhD in Marketing & Communication and an MBA from Athens University of Economics & Business. Research based on nationwide data collection in collaboration with >100 hotels [supported by SETE—Greek Tourism Confederation & regional associations].
In a progressive career path with particular focus on bridging the marketing academic/practitioner gap, he specialises in the services industry with solid academic background and accumulated practical experience.  He has performed professional achievements within research organisations, the services industry and dynamic innovation ecosystems, along with proven publication and presentation record of marketing knowledge on practices addressed to managers, employees and customers.
He is Academic Director of the Hotel and Tourism Management Department of BCA [] (Plymouth University). From his role as Adjunct Faculty Member, he is currently teaching Services Marketing at the Department of Marketing and Communication, Athens University of Economics and Business with previous teaching experience in Tourism Marketing at the same Department (spring semester 2016-2017).
He has presented works and scientific publications on destination branding, market orientation and internal marketing, combined with invited speeches on hospitality, tourism and cultural diplomacy. In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events such as ITB Berlin []. He is also founder and editor of "the voyager voice" [].
Served as Marketing and Communication Manager at Corallia [] with acquired knowledge on innovation cluster services and youth entrepreneurship initatives, ensuring the implementation of the corporate marketing communication strategy. Τhroughout the years, he has provided consulting services in the field of destination management and tourism satellite account, customer satisfaction and guest loyalty [Athens Laboratory of Research in Marketing –] and collaborated with the European Marketing Academy [].
Also served as an auditor and registered expert for EU programmes and organisations at national and European level. As an official representative in the European Council of Doctoral Candidates and Junior Researchers [], he participated in special workgroups in the frame of the European Research Area.
Full CV: 

Last updated: 9 November 2017


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